PhDCommunication and Information
| Study location | Lithuania, Vilnius, On Campus |
|---|---|
| Academic field | Public Relations, Publicity, Advertising 15.3 (ISCED 3421) Media studies (JACS P300) |
| Type | Doctoral, full-time |
| Nominal duration | 4 years (30 ECTS) |
| Study language | English |
| Awards | PhD (PhD candidate position in Elements of National Identity in External Communication) |
| Course code | Humanities H003 |
| Tuition fee | €12,449 per year Part-time studies (6-year) 8 229,00 |
|---|---|
| Application fee | €100 one-time |
| Entry qualification | Postgraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take verified copies of the entry qualification documents along with you when you finally go to the university. |
|---|
| Language requirements | English International applicants to whom English is not a native language need to provide a proof of their English language proficiency. Exceptions are made only for applicants who have completed their previous studies fully in English. One of the following is accepted: |
|---|
| Other requirements | At least 2 reference(s) must be provided. A relevant portfolio is required. Please upload your research proposal including the abstract, literature review, research objectives, research questions, methodology and bibliography. - Certified copies of the Master’s degree diploma and its supplement with grades or higher education equivalent to it; |
|---|
| More information |
|---|
Overview
PhD candidate position in Elements of National Identity in External Communication
Open application for a doctoral candidate in Communication and Information
The doctoral candidate position is available in the Faculty of Creative Industries, Department of Entertainment Industries. Applicants interested in other research topics related to national identity in communication are also welcome to apply.
Research topic description
According to sociologists, the foundation of communication for every generation is the system of values they hold. Each of us is a part of culture and, at the same time, a creator of culture. In times of globalization and complex geopolitical situations, it is essential to revisit the issue of national identity. National identity is a crucial social and cultural element that shapes both personal and organizational identity. External communication, especially in the digital space, has become a primary platform where national identity can be expressed, reinforced, and even manipulated. Various contemporary examples show that national identity is not only a cultural but also a strategic factor. Several research areas deserve further investigation.
The first area concerns the formation of national identity in the digital space: The development of national narratives online and the threats of propaganda; The impact of technology on national identity communication: AI-generated content and its ethical considerations; The role of social networks and user-generated content in shaping the perception of national identity, among others. Fostering national identity in the digital space can be a powerful force, but it can also easily lead to an extreme—nationalism. This presents another avenue for research.
The second area relates to the expression of national identity in external communication: National symbols, colours, language, and visual elements as expressions of national identity; The use of national identity elements in branding and public discourse by organizations and states; National identity elements in diplomacy and international campaigns, among others. The context in which national identity elements are used is sometimes more significant than the element itself. Research must reveal the recognition, value, perception, interpretation, and strategic use of national identity elements at the right time, in the right place, and the right form.
The third area pertains to the role of national identity in crisis communication: The role of national identity in fostering a sense of solidarity within society and internationally; How national values and symbols are used during crises; The risks and challenges associated with national identity communication in crises, among others. These studies may draw on various movements (social movements, civic initiatives, solidarity campaigns, advocacy movements, social justice movements, etc.), their communication strategies, content, and impact.
In all research areas, the creativity of content creators and consumers plays a crucial role. The question remains: when does it become a constructive force, and when does it turn destructive? The behaviour and situational assessment of a member of the creative society differ from those of a member of the post-industrial or knowledge society. Therefore, even an evolutionary overview of national identity holds significant value.
National identity in external communication becomes not only a cultural but also a strategic tool in shaping the image of states and organizations. Research in this field is necessary to understand how national identity can be effectively communicated in the context of globalization and digital transformation. Future studies should explore the impact of national identity communication on public perception and examine how national values can be aligned with international communication strategies.
The selected candidate will work on the PhD thesis under the supervision of Prof. Dr Ilona Valantinaitė. The successful applicant will have to attend scientific conferences, meetings and internships in the other universities.
Requirements
• Required background: Master’s degree in Communication or another relevant social science
• Expected skills and knowledge: n/a.
It is a prerequisite that you can be present at and accessible to the institution daily.
For more information
Shortlisted candidates will be invited for an interview. The position may not be opened if no qualified candidate is found. Additional information regarding the post may be obtained from Prof. Dr Ilona Valantinaitė, e-mail ilona.valantinaite@vilniustech.lt
Programme structure
The PhD programme consists of:
· Independent research under supervision;
· Courses for PhD students (approximately 30 ECTS credits);
· Participation in research networks, including placements at other, primarily foreign, research institutions;
· Teaching or another form of knowledge dissemination, which is related to the PhD topic when possible;
· The completion of a PhD thesis.
Eastern European Time
Eastern European Time