MasterCommunication of Innovation and Technology
| Study location | Lithuania, Vilnius |
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| Academic field | Media studies (JACS P300) |
| Type | Graduate, full-time |
| Nominal duration | 3 semesters (90 ECTS) |
| Study language | English |
| Awards | Master (Master of Social Sciences) |
| Course code | 6211JX102 |
| Tuition fee | €4,950 per year |
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| Application fee | €100 one-time Bank’s name: SEB Bankas AB, Vilnius, |
| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. To this programme applicants are accepted from the group of fields of study: Mathematical Sciences, Computing, Physical Sciences, Life Sciences, Engineering Sciences, Technological Sciences, Health Sciences, Agricultural Sciences. You must take verified copies of the entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English |
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| Other requirements | At least 2 reference(s) should be provided. A motivation letter must be added to your application. Curriculum Vitae; Specific requirements for Non-EU applicants: Non conviction/ Police clearance certificate issued in the the last country of residence (must be legalized with an apostille or in the Ministry of Foreign Affairs). The certificate should be submitted before coming to Lithuania. |
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| More information |
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Overview
The programme aims to educate communication specialists who can effectively apply competencies from both physical and technological sciences to communicate innovations to businesses and society.
Even the most innovative product is destined to fail if it doesn’t reach the right audience or manufacturer. Studies consistently show that many innovative products fail, often causing significant losses, due to poor communication during their introduction to the market.
In today’s world, businesses launch new products and services almost daily. However, it is professional and targeted marketing communication that ultimately drives product success. As a result, the demand for specialists who can craft effective communication strategies is extremely high, not only in Lithuania but globally.
Innovations can often be applied across various fields, yet there is a significant shortage of professionals who both understand these innovations and can introduce them in an appropriate and effective way.
Poor communication can lead to misunderstandings about innovation—not only among the general public but also among potential end-users. Furthermore, public relations specialists without a background in engineering or technological thinking may struggle to deliver clear and accurate messages, which can lead to communication failures.
The need for Lithuanian businesses to effectively communicate their innovations has been the primary reason for establishing the MSc in Communication of Innovation and Technology, aimed at training specialists in this critical field.
Programme structure
The Master’s programme in Communication of Innovation and Technology is designed to equip students with the following skills and competencies:
• Managing communication tools and channels effectively
• Creating and developing a company’s corporate image, with a focus on aligning communication strategies with the company’s activities and promoting its products and innovations
• Developing competencies in communication, change management, networking, and intercultural collaboration
• Analyzing the market need for innovative products and effectively communicating these innovations to businesses and society
• Handling public relations for technology companies, including employer branding
• Coordinating research and development (R&D) projects
Career opportunities
Graduates can pursue the following career paths:
• Holding managerial positions at various levels, with the ability to ensure effective internal and external communication for companies
• Working in business and public enterprises, technology parks, incubators, start-ups, as well as institutions and organizations focused on innovative economies and policy-making
• Contributing to state and municipal institutions, services, and programs related to regional development
• Pursuing doctoral studies for further academic advancement
Eastern European Time
Eastern European Time